Restoring charm and curiosity to one of Britain’s most enchanted brands
Victorian Woodworks has established a strong reputation within the antique reclaimed wood market, though lacked the relevant brand identity to reflect its wealth of experience and heritage. Despite an impressive project portfolio and clients including Chanel, Ralph Lauren and Harrods, they hadn’t formally addressed their premium brand status.
Working with the name, Do Good Branding developed the theme of ‘Enchanted Victoriana’. Inspired by the the vibrancy of the Victorian era the brand is an adventure into an eclectic, magical world. A re-naming project presents Victorian Woodworks’ product offer in the form of a curiosity cabinet with floors taking their names from Victorian Collectors and the objects of wonder with which they were fascinated. Blurring the line between fantasy and reality Do Good Branding created aspirational interiors which embrace the new collection themes. Strong, unapologetic hues reminiscent of the fine plumage of exotic birds adorn a new responsive website, gift bags, exquisite new stationery and more.
The new look has transformed Victorian Woodworks into a true reflection of their roots as a mature luxury brand. Since launching at Decorex, they have opened the doors of their Mayfair showroom where Interior Designers and Architects are invited to explore the 8 new collections. They have featured in target publications such as World of Interiors and Elle Decoration and have collaborated with the finest designers and luxury brands on international high profile projects.Visit Victorian Woodworks website
- Art Direction
- Brand Identity
- Exhibition Stand
- Print Finish