Shaping surreal spaces
To reinforce the newly established brand values, Victorian Woodworks required a strong set of statement brand imagery for use across digital and printed marketing materials. [/toggle]
Collaborating with architectural CGI specialist Foundation CGI, Do Good Branding provided art direction to produce surreal brand imagery that combines elements of fantasy with aspirational interior spaces featuring Victorian Woodworks’ beautiful wood floors. A peacock sashays through a palace corridor whilst a leopard smashes a glass case in a grand room of curiosities.
The resulting images have helped Victorian Woodworks boldly re-enter the luxury wood flooring sector. The images are used across advertising, direct marketing and online and have featured in industry press.
- Art Direction