Urban Skin kickflip their way into the skatewear market
Online skate clothing brand
To create a visual style for this online streetwear store with which this specific sector of the youth market would immediatly connect.
Urban and gritty. Street art and skate culture. This is what Urban Skin is made of. With this in mind Do Good Branding created a logo and bespoke font inspired by the visual language of the urban environment.
Do Good Branding avoided elements that would communicate the idea of constraint: texture, space and a shot of disorder. The resulting identity achieves a casual visual style, perfect for the target market.