Do Good Branding help UIM make an impeccable first impression

Client

Union Investment Management

Description

Independent Investment House

Aim

This Independent Investment House in Mayfair needed to reassure their high net worth clients that UIM is a superior investment service. They required a mature identity that would convey the high level of trust and integrity required of their services.

The Solution

Do Good Branding created a logo that is practical in a modern context without losing the important historical reference of the family crest. This was redrawn making it sharper and more dynamic, bringing the brandmark up to date and enabling it to function across a range of online and offline applications. A classic serif font was then set in a confident vertical stack in a palette of smart graphite grey and metallic copper.