At 10 years old digital copywriters, Sticky Content, needed a new identity to reflect their coming of age. The aim was to find a balance between the fun name and innovative nature of the business and the highly efficient, intelligent service provided.
A pure droplet of nectar and it’s associated qualities: rich, pure and refined, are the basis for a bold, sophisticated brand solution. We devised a simple illustrative treatment: a continuous line of nectar which can be used to draw the outline of objects which relate to any given message. These accompany typically text-heavy materials.
The new brand identity, together with a clear positioning statement, has consolidated and strengthened Sticky Content’s image, clearly distinguishing them from classical print-based agencies and focussing their offer of online copywriting.