After 10 years in business, Sticky Content commission Do Good Branding to rebrand and position them for growth over the coming decade

Client

Sticky Content

Description

Digital copywriting agency

Our Brief

At 10 years old digital copywriters, Sticky Content, needed a new identity to reflect their coming of age. The aim was to find a balance between the fun name and innovative nature of the business and the highly efficient, intelligent service provided.

The Solution

A pure droplet of nectar and it’s associated qualities: rich, pure and refined, are the basis for a bold, sophisticated brand solution. We devised a simple illustrative treatment: a continuous line of nectar which can be used to draw the outline of objects which relate to any given message. These accompany typically text-heavy materials.

Result

The new brand identity, together with a clear positioning statement, has consolidated and strengthened Sticky Content’s image, clearly distinguishing them from classical print-based agencies and focussing their offer of online copywriting.