Orchid Furnitures’s new brand identity increases perceived value and new website sees online sales grow
To rebrand and reposition Orchid Furniture with a new identity which better reflects the quality of their range of exquisite eastern inspired furniture and reposition Orchid in the upper end of the furniture market.
Do Good Branding created a distinctive brand look evoking a sense of sophisticated luxury. The Orchid logo, inspired by the cursive script of Chinese calligraphy, incorporates a feeling of inky abundance whilst the accompanying King’s Garden motif is used sparingly, partially concealed as if it were the lining of an expensive suit. The identity needed to work across a wide range of marketing materials, both on and offline.
The resulting identity and brand applications, including, brochure, stationery, and shop front design have raised Orchid’s profile enabling them to successfully appeal to their target demographic. The new website design and navigational structure has made it much easier for customers to buy online. A brand new e-newsletter has made a huge impact on site traffic, increasing online sales considerably.
- Art Direction
- Brand Identity
- Brochure Design