Layla’s Luscious are an innovative food company, creating fun and irresistable food products. Our client is passionate about hot ice cream sauce, and wanted us to help share their enjoyment with the rest of the world. This independent brand also required a identity to catch the sweet toothed which we happily obliged with.
It was crucial that the product stand out from the crowd in what is already a highly competitive market. Equally important was communicating the idea that the product has been lovingly prepared. We developed a logo and palette that is bold yet charmingly simple, reflecting the required homemade qualities in an eye-catching way.
The client was then presented with a consistent set of marketing materials with which to approach distributors and launch the product.