Earthborn makes a splash (of mellow colours) in the designer paint sector
To develop a strong brand personality communicating the eco qualities of Earthborn paint and repositioning Earthborn as a ‘designer’ paint brand.
With new colour names such as Freckle and Tutu, Earthborn injected a playful sense of fun into the designer paint sector. A change from plastic pots to steel tins with sexy matt finish and quirky flower colour labels along with new colour cards, folders, and stationery give Earthborn a fresh lick of paint (quite literally), creating a warm, friendly brand brimming with personality.
The new Earthborn brand has been well received by customers, stockists and the interiors press. Products have been featured in the likes of Elle Decoration and the number of stockists has increased consistently since rolling out the new identity.