High performance car club gets high performance brand

Client

Blip Cars

Description

Performance car sharing club

Aim

Blip Cars is a high performance car club offering members a unique fleet of cars with an emphasis on culture and brand identity. Do Good Branding were commissioned to develop the Blip brand identity from the ground up.

The Solution

Once Blip's brand values were established, Do Good Branding put together a powerful kit of visual elements. A dynamic logotype and vibrant palette were combined with high quality photography to achieve a sleek look and the foundations of a robust brand.

Result

As a result of the new look Do Good Branding created, Blip were able to target a younger, previously un-tapped demographic distinguishing the company from it’s competitors.