It’s difficult to stand out In a crowded market, yet the Ridley brothers set us that very challenge. The sixth generation brewers had crafted some excellent new ales, but no brand to adorn them in. In addition Ridley’s, their family name in brewing, had been sold to one of the brewing giants and so ruled out trading under a well established and familiar name. So, briefed with finding a new name and creating an attention grabbing ‘look & feel’ we headed straight for the pub.
Hundreds of years of history formed the solid foundation of our research and it wasn’t long before a strong brand story took shape. One prominent figure from the Ridley’s family history wasBishop Nicholas Ridley who was martyred in 1555 after being found guilty of heresy. An informal twist lead us to the new name: ‘Bishop Nick’. With this abundance of references we developed the bold, tudor style, wood cut logo and imagery to distinguish the craft brewery from the other craft beer brands.
Out of the blocks, Bishop Nick quickly began racking up pub outlets, totalling 27 in just their first month of trading. The brand has literally spread like wild fire with the Essex ale drinking community warmly embracing their new brewer. With demand exceeding supply, plans of expansion are already taking shape to help bring Bishop Nick to the masses. We’ll drink to that!
“Do Good Branding definitely met our expectations (which were quite high following an encouraging recommendation). We had the choice of three design companies and are convinced that we chose the right people for the job.
It was a confident launch for Bishop Nick and we do stand out in a crowded micro-brewery market. Within 1 month of trading we had taken orders from over 27 pubs.”