Do Good Branding Services

Our Process

We take your brief and apply a clear, structured process to make sure we arrive at the most effective solution. Our process enables you to be involved througout, making sure objectives are met on-time and on-budget. These four steps fuel our journey in creating bigger, better, brighter brands.

Assess

Getting to know your brand, researching the market and understanding exactly what you need.

Your requirements are unique so it is imperative that we understand exactly what you want to get out of the project. A naturally curious bunch, we will question, quiz and enquire. We help you clarify your project aims, and always look beyond the brief for ideas and opportunities you may have overlooked. We’re good like that.

Explore

Using our findings and creative talent to generate ideas and formulate solutions.

Here comes the exciting part. Time to put on our thinking caps, creative bonnets and our favourite: the ideas fez. We knuckle down and generate a pool of ideas by exploring all branches of visual language. We beaver away and only stop once we have formulated a solution which is right for you. We consider everything from your positioning strategy to marketing messages.

Refine

Tweaks, improvements and planning. The smaller details of the big idea.

Time to meet up again and show you our handywork. This is an opportunity for us to explain our big idea, to listen to what you think of it and for us all to discuss if it is hitting all of our spots. Then, over some fancy biscuitry, we can plan our tweaks or, as is often the case, pat each other on the back and move on to stage 4.

Deliver

Providing you with the tools you need to grow and thrive.

Once we have refined and perfected your job we simply deliver it on time, on budget and to the sound of the fanfare. But the journey does not end there. During the project we will have developed a thorough understanding of your brand, and will be brimming with ideas for follow-up campaigns, brand extensions and a whole lot more. All served with coffee and donuts of course.