Do Good Review: Issue 3
Wake Up Your Brand
Perhaps a subtle refinement of your existing identity is enough. Maybe your tone-of-voice guidelines need shaking up, or your typography has become a tad stale, or a logo needs some TLC. Smartening up your act will send out a clear message that your brand is alive and moving forward. After all, "To stand still is to go backwards".
Companies and products mature fast and they need a brand that represents this growth. Markets also change and cultures develop. A tweak might not be enough to keep up. In order to respond to a shift in the market, or to target a new audience, a bolder move is necessary to reposition a brand for future success. Exit Ronald McDonald.
Sometimes an entirely new look is the way forward. Although it can be hard to let go of what is familiar, a full makeover can be an opportunity to learn from past mistakes and re-imagine a more effective brand entity. Circumstances such as mergers and acquisitions can also mean a full departure is unavoidable.
Get in touch to discuss your New Year’s brand resolutions
Tip: Tone of Voice