Do Good Review: Issue 5
| Guess Who?
Sweet old Rosemary or muscleman Mike? if your company’s brand is a person, how can you describe him or her? What is his/her name? Is he/she young or old? A good friend or a bit of a bore? We’ve taken three of Britain’s best known brands and given them the personification treatment. Introducing Mr BBC, Mrs M&S and old man Cadbury’s…
1. BBC The ‘smart-casual’ of broadcasting. Jonathan stands to attention when he hears the national anthem but after a couple of glasses of pinot he’ll let what is left of his salt and pepper hair down. Mid 40s – the regular squash games keep him in good shape. He is opinionated and decisive and an incredibly reliable chap. Still looking youthful enough to charm the ladies this social chameleon can blend in anywhere from the Dog & Duck to drinks at the Dorchester.
1. M&S The posh aunt of the high street, Hilary is always done up to the nines just in case a neighbour pops around for afternoon tea. She knows just enough to keep abreast of popular culture though never really immerses herself in the current trends. Awfully neat and tidy, she drives an entry level Mercedes. Posh, but not loaded darling!
1. Cadbury’s The granddad of confectionary, Henry is getting on a bit. Very much stuck in his ways he occasionally has modern life imposed upon to him by his dear wife and grandchildren. He’s not the most adventurous of chaps and prefers the home comforts to venturing out of his native Surrey. His pristine Vauxhall only sees daylight on a Sunday when he polishes it until it (and he) gleams proudly. Give us a call on 020 7250 0292 to see how we can enhance your brand’s personality.
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Who are you? Ask your customers, clients or suppliers who they think your brand would be if it were a person. This might sound like a scary prospect but only by knowing how your brand is truly perceived can you remedy the negative and enhance the positive. You could even pose the question through Twitter or Facebook to get an even broader response whilst raising your brand’s profile in the process.
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| Exhibition
125 Years of Coca-Cola: Designing a Brand To celebrate its 125th anniversary, Coca-Cola has just opened a new display on the history of its visual identity at the Design Museum in London. Until 3 July |
Film
‘Senna’ tells an amazing story in an innovative way, using an engrossing cinematic approach and astounding race footage, much of which has never been seen before. In cinemas now |
Book
Logology 2 The importance of a “logo” as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. Published by GINGKO ISBN: 9788492643882 |
