<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Do Good Branding &#124; News</title>
	<atom:link href="http://www.dogoodbranding.com/news/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.dogoodbranding.com/news</link>
	<description>The news blog of Do Good Branding</description>
	<lastBuildDate>Tue, 03 Jul 2012 09:00:29 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Do Good Review: Issue 7</title>
		<link>http://www.dogoodbranding.com/news/?p=85</link>
		<comments>http://www.dogoodbranding.com/news/?p=85#comments</comments>
		<pubDate>Tue, 03 Jul 2012 09:00:29 +0000</pubDate>
		<dc:creator>dgb</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[Great Britain]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Union Jack]]></category>

		<guid isPermaLink="false">http://www.dogoodbranding.com/news/?p=85</guid>
		<description><![CDATA[The Union Jack Tack A summer of patriotic events has seen consumers and brands alike reaching for the Union Flag, but are those brands flying the flag high on their mast seen by consumers to be embracing patriotism or turning a quick trick for seasonal&#160;gain? It is a common approach for brands to align themselves [...]]]></description>
		<wfw:commentRss>http://www.dogoodbranding.com/news/?feed=rss2&#038;p=85</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Good Review: Issue 6</title>
		<link>http://www.dogoodbranding.com/news/?p=8</link>
		<comments>http://www.dogoodbranding.com/news/?p=8#comments</comments>
		<pubDate>Fri, 01 Jul 2011 09:00:21 +0000</pubDate>
		<dc:creator>dgb</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Cornetto]]></category>
		<category><![CDATA[Lastminute.com]]></category>
		<category><![CDATA[Magners]]></category>
		<category><![CDATA[Summer]]></category>

		<guid isPermaLink="false">http://www.dogoodbranding.com/blog/?p=8</guid>
		<description><![CDATA[Hello Sunshine Let&#8217;s face it, we are all influenced by that big yellow fellow in the sky. Affecting how we feel, where we go and what we buy, Señor Sol can send us mad for a Magnum and silly for strawberries. Here are three brands whose sales grow with the glow of summer. 1. Magners [...]]]></description>
		<wfw:commentRss>http://www.dogoodbranding.com/news/?feed=rss2&#038;p=8</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Good Review: Issue 5</title>
		<link>http://www.dogoodbranding.com/news/?p=32</link>
		<comments>http://www.dogoodbranding.com/news/?p=32#comments</comments>
		<pubDate>Wed, 01 Jun 2011 09:30:32 +0000</pubDate>
		<dc:creator>dgb</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Brand Personality]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>

		<guid isPermaLink="false">http://www.dogoodbranding.com/blog/?p=32</guid>
		<description><![CDATA[Guess Who? Sweet old Rosemary or muscleman Mike? if your company’s brand is a person, how can you describe him or her? What is his/her name? Is he/she young or old? A good friend or a bit of a bore? We&#8217;ve taken three of Britain&#8217;s best known brands and given them the personification treatment. Introducing [...]]]></description>
		<wfw:commentRss>http://www.dogoodbranding.com/news/?feed=rss2&#038;p=32</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Good Review: Issue 4</title>
		<link>http://www.dogoodbranding.com/news/?p=47</link>
		<comments>http://www.dogoodbranding.com/news/?p=47#comments</comments>
		<pubDate>Tue, 01 Feb 2011 08:30:57 +0000</pubDate>
		<dc:creator>dgb</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.dogoodbranding.com/blog/?p=47</guid>
		<description><![CDATA[The Importance of Being Social So what&#8217;s all the twitter and buzz about? Social Media is the new face of cost-effective marketing in these times of austerity. Here is our guide to Social Media for your brand. What exactly is Social Media? Simply put, it is &#8216;user-generated content&#8217;. What makes it special is how it [...]]]></description>
		<wfw:commentRss>http://www.dogoodbranding.com/news/?feed=rss2&#038;p=47</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Good Review: Issue 3</title>
		<link>http://www.dogoodbranding.com/news/?p=43</link>
		<comments>http://www.dogoodbranding.com/news/?p=43#comments</comments>
		<pubDate>Sat, 01 Jan 2011 08:30:27 +0000</pubDate>
		<dc:creator>dgb</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Argos]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[Waterstones]]></category>

		<guid isPermaLink="false">http://www.dogoodbranding.com/blog/?p=43</guid>
		<description><![CDATA[Wake Up Your Brand Happy New Year! Now we have all woken from the Christmas slumber we can enjoy the fresh perspective that a new year brings. Many brand managers, business owners and marketers use this time to take an objective look at their brand and embark on varying degrees of development. Some fine tuning [...]]]></description>
		<wfw:commentRss>http://www.dogoodbranding.com/news/?feed=rss2&#038;p=43</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Good Review: Issue 2</title>
		<link>http://www.dogoodbranding.com/news/?p=37</link>
		<comments>http://www.dogoodbranding.com/news/?p=37#comments</comments>
		<pubDate>Wed, 01 Dec 2010 09:30:35 +0000</pubDate>
		<dc:creator>dgb</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Christmas]]></category>

		<guid isPermaLink="false">http://www.dogoodbranding.com/blog/?p=37</guid>
		<description><![CDATA[5 Brands That Have Cracked Christmas Welcome to the Christmas issue of the Do Good Review, bringing you interesting features and handy tips on all things brand-related from the friendly folk at Do Good Branding. 1. Coca Cola Who would&#8217;ve thought HGVs would be Christmassy? After the famous &#8220;Holidays are coming&#8221; delivery truck ad was [...]]]></description>
		<wfw:commentRss>http://www.dogoodbranding.com/news/?feed=rss2&#038;p=37</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
