The news blog of Do Good Branding
The Union Jack Tack A summer of patriotic events has seen consumers and brands alike reaching for the Union Flag, but are those brands flying the flag high on their mast seen by consumers to be embracing patriotism or turning a quick trick for seasonal gain? It is a common approach for brands to align themselves [...]
Hello Sunshine Let’s face it, we are all influenced by that big yellow fellow in the sky. Affecting how we feel, where we go and what we buy, Señor Sol can send us mad for a Magnum and silly for strawberries. Here are three brands whose sales grow with the glow of summer. 1. Magners [...]
Guess Who? Sweet old Rosemary or muscleman Mike? if your company’s brand is a person, how can you describe him or her? What is his/her name? Is he/she young or old? A good friend or a bit of a bore? We’ve taken three of Britain’s best known brands and given them the personification treatment. Introducing [...]