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A new website for designer toy brand Noodoll

Do Good Branding have created a new online presence for designer toy brand Noodoll bringing their world of colourful characters to life.

Noodoll is a much loved brand whose quirky characters appeal to fans young and old, and with headline stockists like Harrods, MOMA and The Conran Shop and over 200 products available, the brand is enjoying consistent growth and is expanding into many new regions and countries.

Do Good Branding worked closely with business founder Yiying Wang to create ‘more than just a shop’. Noodoll.com has become a central platform for speaking directly to fans and now gives Noodoll a way of sharing news, photos and introducing their newest products.

External content sources such as Blogger, Instagram, Facebook and Twitter have been consolidated in order to keep visitors on the site longer.

The new website incorporates a centre-piece in the form of the Characters section. These long-scroll pages are a fun introduction to each personality, but also cleverly up-sell by way of grouping characters together as ‘friends’ and promoting associated products. This allows a ‘soft-sell’ opportunity to compliment the more utilitarian Shop pages.

Each Character page is built on the same core template with ample creative scope for the in-house team to make each page unique. Subtle use of parallax scrolling and timed animation bring the pages to life, contributing to a more engaging user experience.

Other new features include; animated sliders, allowing bespoke animations to introduce each page; and masonry grid layouts that help visitors access the abundance of creative content in a more relaxed fashion.

Do Good Branding also put together pack shot guidance for new product photography helping to ensure consistency throughout the site.