Do Good Branding has recently been working with England and Wasps professional Rugby player James Haskell to create a new brand identity for his personal line of training products. Having previously established a range of food supplements, including Hades and Hella, and training programs, Do Good Branding were commissioned to create a new brand identity to represent James Haskell’s bold, yet honest, approach to achieving a healthy and active lifestyle.
Our objective was to portray James Haskell as a lifestyle brand rather than a exclusive, ‘professional-only’ product range. This approach translated into friendlier look and feel that would appeal to a unisex audience of varying fitness ability and age. Bright, energetic colours now compliment clean white and slate neutrals, providing a more inviting colour palette.
The new James Haskel Brand is due to be rolled out throughout 2015 across product packaging, website and social media channels, ready to exploit the anticipated media attention generated around the 2015 Rugby World Cup. Initial reaction to the new identity has been extemely positive and is already creating buzz within the health and fitness press.
Hi Guys, just wanted to say it is outstanding. I am so pleased as to where we have come with it! It all looks amazing. Thank you for creating it.James Haskell