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Guess Who? | Do Good Branding

Guess Who?

Sweet old Rosemary or muscleman Mike? if your company’s brand is a person, how can you describe him or her? What is his/her name? Is he/she young or old? A good friend or a bit of a bore? We’ve taken three of Britain’s best known brands and given them the personification treatment. Introducing Mr BBC, Mrs M&S and old man Cadbury’s…

1. BBC

Guess Who: BBC
The ‘smart-casual’ of broadcasting. Jonathan stands to attention when he hears the national anthem but after a couple of glasses of pinot he’ll let what is left of his salt and pepper hair down. Mid 40s – the regular squash games keep him in good shape. He is opinionated and decisive and an incredibly reliable chap. Still looking youthful enough to charm the ladies this social chameleon can blend in anywhere from the Dog & Duck to drinks at the Dorchester.

2. M&S

Guess Who: Marks & Spencer
The posh aunt of the high street, Hilary is always done up to the nines just in case a neighbour pops around for afternoon tea. She knows just enough to keep abreast of popular culture though never really immerses herself in the current trends. Awfully neat and tidy, she drives an entry level Mercedes. Posh, but not loaded darling!

3. Cadbury’s

Guess Who: Cadburys
The granddad of confectionary, Henry is getting on a bit. Very much stuck in his ways he occasionally has modern life imposed upon to him by his dear wife and grandchildren. He’s not the most adventurous of chaps and prefers the home comforts to venturing out of his native Surrey. His pristine Vauxhall only sees daylight on a Sunday when he polishes it until it (and he) gleams proudly.

Give us a call on 020 7250 0292 to see how we can enhance your brand’s personality.