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The Importance of Being Social | Do Good Branding

The Importance of Being Social

So what’s all the twitter and buzz about? Social Media is the new face of cost-effective marketing
in these times of austerity. Here is our guide to Social Media for your brand.

What exactly is Social Media?

Simply put, it is ‘user-generated content’. What makes it special is how it connects and spreads to reach a wider network. This can be through internet forums, weblogs, social blogs, micro-blogging, podcasts, photos, video, rating, social bookmarking …hence the need for a rather more concise heading.

The Fantastic Four:

1. Facebook

The daddy of Social Media. Started by Mark Zuckerberg in 2004, 65% of companies now use Facebook as part of their marketing strategy. Giving your business it’s own Facebook profile and generating activity that will attract ‘fans’ extends the exposure of your brand to all your fans’ friends. Adding ‘like’ buttons to your website, blog entry or specific product means you pop-up on the mini-feeds of any user thus generating activity beyond your followers.

2. Twitter

With over 200 million registered users posting over 110 million messages a day this ‘micro-blogging’ platform has the potential to broadcast your 140 character ‘tweets’ to a huge audience of followers. Twitter is all about making conversations. Talk to your target audience and existing customers with a more personal voice. Engage users by sharing relevant content and as in any good conversation, listen. See what consumers are saying about you and your brand. Feedback can help you improve your product, your services and maintain customers satisfaction.

3. LinkedIn

There is a good reason why 90 million members, including executives from all the Fortune 500 companies, are signed up to this business version of Facebook. Beyond what is essentially hosting your online CV LinkedIn allows you to find, be introduced to, and collaborate with professional contacts. It is also a good way to reestablish relationships with past work colleagues, make and get recommendations and gain industry insight through groups and discussions. The more you actively engage and provide valuable contributions, the more you’ll be appreciated in the community.

4. Foursquare

This location based mobile web application encourages business owners to develop real-life relationships with their customers. Operating on a GPS ‘check-in’ system, users tell Foursquare (and other users that are following them) where they are. Users can view recommendations and exclusive offers for establishments nearby making Foursquare a useful tool for businesses that rely on passing trade. Fast becoming a must-have for any brand in the leisure and hospitality sectors Debenhams flagship store on Oxford Street was recently one of the first National chain stores to use Foursquare as a customer-retention tool by offering free coffee to anyone checking in to the store on a Friday. Definitely one to watch.

Getting started with Social Media

Twitter is the quickest and easiest way to get stuck in. You can choose to represent yourself, your brand, or both. Once your twitter account is up and running, search for people and organisations you would like to follow, then get tweeting…

Give us a call on 020 7250 0291, or email us to discuss how you can employ Social Media in your business.