Do Good Branding have designed Earthborn’s new website.
The new website showcases Earthborn’s eco paint products and colours in a suitably friendly fashion. Inspiring photography, quirky copy and adorable illustrations radiate Earthborn’s brand values throughout the site.
It’s not just about aesthetics either, user-journeys have been carefully devised to cater for a wide range of interior decoration enthusiasts and professionals. The new website is primarily consumer focussed, however trade professionals can also access specialist products and information via a dedicated ‘Trade’ subsection.
Useful features include the ‘Stockist Finder’, helping you find your nearest Earthborn outlet, ‘Sample Shop’ enabling you to purchase sample pots online and an ‘Inspiration’ section, offering colour ideas in a lifestyle magazine style format.
Like the paint itself, the new website gives the user space to breathe with a lighter and freer use of space than many in the paint sector. This format also lends itself to viewing on tablet devices.
Chris Covey, Creative Director at Do Good Branding explains: “In-line with the rest of the branding, we designed the site to feel relaxed and organic. We wanted to immerse visitors in the Earthborn brand and values whilst offering topical on-trend colour advice”.
Do Good Branding collaborated with digital agency Morph London. A live prototyping model was initially developed that enabled user journeys to be mapped out and refined prior to the creation of any front-end design. Some useful features we’re born out of this process such as being able to filter colours by type as well as handy FAQ snippets displayed on relevant products.
Earthborn’s website: www.earthbornpaints.co.ukSee Case Study