Creating a new Craft Beer Brand

Brief

It is difficult to stand out In a crowded market, yet the Ridley brothers set us that very challenge. The sixth generation brewers had crafted some excellent new ales, but no brand to adorn them. In addition, Ridley’s, their family name in brewing, was sold to one of the brewing giants and ruled out trading under a well established and familiar name. So, briefed with finding a new name and creating an attention grabbing look & feel we headed straight for the pub.

Solution

Hundreds of years of history formed a solid foundation for our research and it wasn’t long before a strong brand story took shape. One prominent figure from the Ridley’s family history is Bishop Nicholas Ridley who was martyred in 1555 after being found guilty of heresy. An informal twist lead us to the new name: ‘Bishop Nick’. With this abundance of references we developed the bold, tudor style, wood cut logo and imagery to give Bishop Nick a stand out brand.

Result

Out of the blocks, Bishop Nick quickly began racking up pub outlets, totalling 27 in just their first month of trading. This ambitious drinks brand has literally spread like wild fire with the Essex ale drinking community warmly embracing their new brewer. With demand exceeding supply, plans of expansion are already taking shape to help bring Bishop Nick to the masses. We’ll drink to that!

Do Good Branding definitely met our expectations (which were quite high following an encouraging recommendation). We had the choice of three design companies and are convinced that we chose the right people for the job.

Libby Ridley, Co-founder of Bishop Nick

It was a confident launch for Bishop Nick and we do stand out in a crowded micro-brewery market. Within 1 month of trading we had taken orders from over 27 pubs.

Libby Ridley, Co-founder of Bishop Nick

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