About Us

Do Good Branding was born out of a respect for intelligent design and brand strategy. It has developed into an energetic creative agency focussed on delivering exceptional, insight-driven brand solutions that offer real business benefits. We stand for strong relationships, smart insight, zealous creativity and efficient delivery.

Based in Old Street, the hub of London’s creative and growing digital sector, we work amongst a wealth of talent with all the inspiration we need on our doorstep. We have a broad resource of brand focussed professionals enabling us to assign specialist teams to your project.

Strategic Consultants

  • Planners
  • Researchers
  • UX Specialists
  • Brand & Marketing Strategists


  • Senior Print & Digital Designers
  • Illustrators
  • Creative Directors
  • Art Directors
  • Animators


  • Copywriters
  • Photographers
  • Production Managers
  • Project Managers
  • Video Producers
  • Web Developers


Chris Covey

Chris Covey

Founding Director

Creatively led Managing Director. Chris has applied his business acumen to lead numerous creative projects for blue-chips such as Louis Vuitton, Phillips and L’Oreal.

Jo Donnelly

Jo Donnelly

Founding Director

Over 12 years extensive experience creating brands for print, online and television working with clients from boutique brands to the likes of Unilever and BBC.

Salvatore Minetti

Salvatore Minetti

Non-Executive Director

Over 25 years experience successfully creating, developing and selling numerous businesses, with first-hand experience as an entrepreneur.

"Do Good helped us to really understand what our brand was about and helped bring this to life with a new identity, website and collateral. They were able to keep us on track and ensured our website project was delivered within budget – and on time. They are quick to respond to any client needs or questions and were an absolute pleasure to work with. I wouldn’t hesitate to recommend them."

− Jody Osman, Upfront

"Do Good were quick to understand our business proposition and what we were looking to create. They led each stage of the creative process thoroughly, demonstrating a great eye for awesome design and captivating copy. Never before have we worked with an agency that found such a great marketing solution with minimal influence from ourselves! Highly recommended!"

− Al Brown, Champions Marketing

"Do Good Branding definitely met our expectations (which were quite high following an encouraging recommendation). We had the choice of three design companies and are convinced that we chose the right people for the job. It was a confident launch for Bishop Nick and we do stand out in a crowded micro-brewery market. Within 1 month of trading we had taken orders from over 27 pubs."

− Libby Ridley, Bishop Nick