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A New Upfront Brand | Do Good Branding

Do Good Branding have helped change the face of new business agency Upfront, creating an new straight-talking brand identity and website.

Good business development agencies like Upfront struggle in the fight against the sector’s poor reputation. Upfront wanted their clients to know that unlike some competitors, their strong focus on results means that they are there to help clients do one simple thing. Win business.

After a workshop to identify Upfront’s business objectives and clarify the target audience Do Good Branding worked with a new set of brand values to reflect their brand persona – an honest, characterful and energetic bunch.

A new strapline – “Straight Talking Business Development” – was devised to align the company ethos with its name. Accompanied with a bold but approachable new look and feel Upfront now evokes a more agency-friendly image.

Visually, the straight-talking nature of Upfront takes the form of a colourful ‘openness’ which flows through from the vibrant art direction of the team photos to the raw texture used in the illustrations.

We specified an extremely versatile CMS platform as the foundation for the new site. The site structure is extremely flexible enabling it to grow as the business does, without any reliance on heavy weight web development updates.

The new identity and website has transformed Upfront’s brand perception and is being rolled out across the newly launched responsive website, business cards, sales and marketing collateral including Upfront’s own credentials presentation with which they have already won their first pitch.